Elixify · 2024
Supplement commerce, rebuilt
A headless storefront and subscription engine carrying 400+ SKUs with sub-second pages.
+148% conversion
The outcome
Web Apps
Services
12 wks
To production
The challenge
A legacy template store was taking four seconds to paint product pages, and subscriptions ran through a plugin that broke on every update. Mobile conversion had flatlined.
Our approach
We rebuilt the storefront headless — sub-second product pages, a subscription engine we wrote in-house, and checkout reduced from five steps to two. Shipped incrementally behind feature flags over eight weeks.
The outcome
Conversion more than doubled within a quarter. Page weight dropped 70%, and Elixify's team now ships catalogue changes themselves, without a developer in the loop.