Nordven Bank · 2024
An onboarding funnel that converts
Account opening rebuilt end to end — KYC, lifecycle nudges and an honest measurement layer.
+62% activation
The outcome
Growth
Services
12 wks
To production
The challenge
Seven out of ten applicants abandoned account opening mid-flow, and nobody could say where or why — the funnel had no honest instrumentation.
Our approach
We instrumented every step first, then rebuilt the worst three: KYC document capture, the deposit step, and a lifecycle nudge system for stalled applications. Every change was shipped as an experiment.
The outcome
Activation rose 62% in four months. More durably, Nordven now has a measurement layer the whole growth team trusts — and the experiment infrastructure to keep improving it.